Develop your reputation by standing out from your competition.
Make your products/services and your company known. We help you emerge from the shadows.
Your communication materializes the positioning of your company, namely the image you want to give of itself and its offer to your customers, competitors and partners.
Everything is a communication vector: website, leaflets, PowerPoint, business cards, packaging, POS, social networks… but also invoice, quotation, terms and Conditions of Sale, premises, vehicles, telephone server.
Depending on your activity, your projects and the maturity of your structure, you must activate specific channels and deploy effective contact points to reach your target… and communicate on your DNA.
Structure your brand image and get your target audience to endorse your values
We can help you find a unique and unifying brand universe.
Here, communication acts on attitudes and positive preconceptions. Its aim is to arouse interest, desire and preference based on emotional criteria.
This is the brand’s identity function. In other words: I buy this brand because it suits me; I prefer it to my competitor(s).
You no longer communicate specifically about the criteria and raw characteristics of your products/services, but you develop a universe, a culture, assert your character, your values, your commitments and your promise.
Getting people to like you can be instilled at every stage of your business, both internally and externally. It can also be applied to your role as an economic, social and environmental player.
It is essential to develop this objective and control its effects by positioning yourself as a player in the world associated with your brand.
Essentiel MARKETING supports you in the search for and implementation of a unique, distinctive and unifying brand universe. This will enable you to attract more customers and, above all, build their loyalty and make them your ambassadors.
Capture your audience, turn it into a success and achieve your objectives!
Purchase, membership, lead generation: your conversion targets are ours.
Here we’re talking about the conversion of objectives, whether commercial or social. The aim is to trigger an action resulting in a purchase or the transmission of contact details. The communication strategy and tools deployed are designed to achieve quantifiable and measurable results.
The channels to be activated will be specifically selected for their effectiveness and complementarity. In the age of digital technology and ultra-connected users, the purchasing process has changed considerably, drawing on multiple sources to make decisions. So it’s important to convey consistent messages, in line with the expectations of your targets and using appropriate media.
Our marketing automation solution will enable you to deploy campaigns capable of generating results never before achieved. We are a partner of Webmecanik, a complete French marketing automation solution!
