Accelerate your development with a clear and strategic vision.
At Essentiel MARKETING, we know that a comprehensive and coherent strategy is the key to success. Thanks to our 360° approach, we accompany you in every aspect of your communication, from the definition of your objectives to the elaboration of a personalized action plan.
Whatever your objectives, we analyze all your needs to deploy an efficient and tailor-made solution. Together, we develop a 360° vision designed to ensure your success in the short, medium and long term.
A proactive and tailor-made approach
Our team supports you in every step of your strategy. The initial audit allows us to identify your strengths and areas of improvement, before defining a 360° strategy that encompasses all your objectives: strengthen your reputation, boost your sales, build customer loyalty and increase your visibility. Thanks to our 360° strategy, you benefit from tailor-made support that adapts to the evolution of your company and current trends in information consumption.
Brand Strategy
A brand is more than just a logo or colors. It’s the essence of your business and should reflect your values and commitments. Likewise, it is a fundamental element of your intangible capital, just like your processes or patents. At Essentiel MARKETING, we help define a strong identity and personality for your brand, to create a lasting emotional relationship with your customers. Our brand strategy allows you to communicate a consistent message, differentiate yourself from the competition and strengthen the loyalty of your targets.
Marketing Strategy
We define with you the actions and measures to achieve your business (or other) goals that you must achieve. We support you to better understand your customers’ needs, position your services and products and differentiate yourself from the competition. This strategic approach to your market and your public targets guides the communication, distribution canals, pricing and promotion to attract and retain customers while maximizing profitability.
Product Launch Strategy
“We only get one chance to make a good first impression”. Launching a new product requires a carefully considered strategy. Essentiel MARKETING assists you to maximize your chances of success on the market; We create an action plan dedicated to highlight the strengths of your product and facilitate its understanding. We help you position this launch as a milestone event that ensures smooth and successful marketing.
Social Networks Strategy
Social networks are now essential tools for any business. They allow you to amplify your reputation, unite a community and interact directly with your community. We support you in developing a successful social media strategy, aligned with your goals.
Creating relevant content, community management, performance analysis: we optimize your digital presence to strengthen the engagement of your audience and start identifying qualified prospects.
Marketing automation strategy
A marketing automation strategy integrates with global communication by coordinating messages across different channels to create a consistent experience. It complements a social media strategy by capturing and nurturing the generated leads (that is to maintain and develop the relationship with prospects to transform them into qualified prospects), while automating targeted actions to strengthen engagement and conversion.
Event strategy
Events are a powerful lever to strengthen your image and achieve your business objectives. An event, whether physical or digital, is the opportunity to create a strong link with your customers and generate concrete results. Our team imagines, plans and organizes tailor-made events designed to capture attention, stimulate emotion and maximize your ROI.
